Built Strong

The Sterling Group of Companies is a conglomerate with a history dating back to the late 1950s. The Group has interests in the industries of Fasteners and Fabricated Components, Finance and Real Estate with a primary focus in the manufacturing, trading and exporting of “Fasteners and Fabricated Components” for Transmission Towers and Microwave Antennas.
We have been called to create an innovative new brand identity design (Logo) in sync with their existing logo. The challenge was to come up with a kind of design which should neither look similar to the old and existing logo nor it should look too different from the existing one. Secondly, since the company is very dominant on exporting fasteners in different parts of the world, they wanted to come up with a corporate brochure cum catalogue showcasing there huge factory set up, fasteners and other product manufacturing process. We also showcased their corporate social responsibility, high net-worth accolades and certifications which helped them generating more export leads and building international tie-ups.