Refreshing Brand

Challenge was to create an identity that stands out of crowd. Our brief was to showcase and create a brand based on  the elements of freshness, colorful, bubbly and boldness. Orange Communications crafted a refreshing bright, colourful brand identity using illustrations that offered a bold yet captive personality. Made a strong point of difference in the market. The product campaigns captured the local market and people in a creative way, whilst the marketing collateral focused on engaging more business leads through dealership engagement increasing retail market share. Within a span of 1 year the BRAND FLY UP has now made a sizable mark within their competitors in current operating market.