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Leatherworld came Into being several years ago in footwear business and soon it became a house-hold name all across the region. They focus On 100% customer satisfaction provides Fast, Friendly And Excellent Customer Service through all Leatherworld outlets. We took up their job when they decided to increase their brand reach spreading across India by promoting franchise business model. We came up with a series of campaigns designed using  brand positioning and segmentation strategy targeting individual market and target group interested in opening up a new Leatherworld franchise. Our campaigns and the suggestive choice of mediums where the campaigns had been put out created a positive ripple in the market driving a huge enquiry of franchise leads interested to open and partner with Leatherworld. Finally, in 1 year Leatherworld successfully opened 20 + new franchise stores pan India.