Facebook, Instagram, LinkedIn are an important platform for business. Why?

Social media is a necessary marketing tool for every business that wants to grow in today’s online world. In fact, according to 92 percent of marketers believes “it’s a must” to use a digital platform for growing a business. If one is not taking the opportunity of social media at its fullest then it is quite definite that they are losing a huge opportunity to accelerate further.

Without exploring social media marketing, possibilities becomes quite limited to excel in any business as it specifically limits the reach. One can not ignore the possibilities of social media in the business, because most of the people who are potential consumers are spending their maximum time online on social media platforms like Facebook or Instagram etc.

Using a social media platform for a business is important as well as it could be a complicated task too. There are lots of social networks available from where one needs to choose. It is not an easy task to maintain the profile in all the social network, so the business needs to maintain the best networking sites which are widely popular and mostly used. Figuring out the right type of audience for the business and their preferred social networking site is another big task.

Narrowing Down the Choice

Choosing the right type of social networking site for your business growth could be tough but not impossible. We will discuss this point wise & methodically to help the business owners take right decision in going digital.

1) There are many social media platforms. One can connect to other people with shared interests, similar hobbies, etc. The top social media sites are defined by their number of monthly active users. The list is long enough, like Facebook, Twitter, Instagram, LinkedIn, etc.

What are the direct benefits of using social platforms in the business

• Enhancing client service offerings by providing an online platform on which customers can reach out with complaints, questions, and concerns. It will help the customer service to enhance more. It can be a Facebook group or Instagram community through which one can connect to their customers.
• Getting new clients in completely new demographics can be possible on social platforms where people are communicating with each other more frequently.
• Discovering the requirements, needs, and habits of the newly found customers. Increasing traffic to the business site and boosting sales.

The business owner should define their goal
There are many advantages of using social media, but it’s important to have specific goals before you move forward. Your objective will determine how you want to use social platforms.
We will discuss here Facebook, Instagram and LinkedIn

Identifying that particular social media platform that is used by the potential clients.

The business page should identify what is the most used social platforms for existing clients and future potential clients. The clients will not start using a completely new platform following the business page. The business page should run a client survey to understand their preferred network.

Review the type of content that the business will create and post
various types of content work better with certain social media platforms, so it’s essential that the business would consider the type of content you like to create and that works best with your brand. Instagram, for instance, is all about the pictures, so it may not be the right choice if most of what you create is long-form textual content like whitepapers. The type of content you create will depend on several things, including your industry, your brand, and your target audience, but content types you may focus on include:

• Testimonials
• User-generated content
• Webinars and live streams and
• Ebooks and PDF links can be shared
• Whitepapers
• Videos
• Photographs

After That, Pair Your Goals, Audience, and Content with the Right Platform
Once you’ve settled on the goals you want to achieve with social media, determined where your audience is already hanging out and decide what type of content works best for you, you can then go through and compare the different social media platforms to determine the best one that meet your needs. To help you decide, here’s a rundown of the platforms, what they’re good for, and what a typical user looks like:
Facebook: This is the largest among all with over 2 billion monthly active users. Facebook is good for lead generation, and its advertising platform can be highly customized to target a very particular client base. Facebook is also a good platform for building social relationships, it can portray the human side of the business and turning leads into true followers and clients. FB is very dynamic and ever-changing. It has already given many options to its users to explore more as admin and users. Many different content types are appropriate for Facebook, but the key is content that shows a different side of your company. FB is excellent for connecting a large number of people, but it’s important to remember that there’s also a great deal of competition.

Instagram: Instagram is for images only. If the business believes that less is more, then Instagram could be the right choice. Here one can grow as an Instagram community based on hashtags

LinkedIn: LinkedIn is typical platform for B2B businesses, and especially if your goal is lead generation. This is also an ideal platform for the editorial content, and it can help you establish your company as a trusted leader in your field, build authority for your brand, and engage leads through conversations. The demographic on LinkedIn is also different from other sites because there are more users between the ages of 30 to 49 than there are users under 30.

Conclusion

Social media is an essential accessory for any business that wants to live pertinently and gain publicity online, because not only can it connect the business owners with prospects who are right next door, but it can also help the owner to stand out to people all across the globe. Beyond that, social media is also an excellent tool for building brand awareness, finding new leads, generating more website traffic, getting to know your audience better, obtaining insight into the shopping habits of your best customers, and even improving the customer service. The trick to choosing the right social media platform for the business is all about identifying the objectives and meeting the goals through social media marketing, figuring out what platforms the business target audience is already on, and choosing a platform that matches the type of content the company creates.