How important is Digital Marketing in today’s business?

Digital marketing is a word that is already gaining popularity in the past few years. Now after the pandemic it is simply taking all the highlights. It seems advertisements only in old school format won’t work. With new normal, new marketing strategies are required to move ahead in regards to effective lead generation.

Digital marketing includes all marketing efforts that use every interactive electronic device and by the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

In today’s scenario, no matter a big company or a small startup, every business is facing too many challenges and competitions. To overcome this, every business is dedicating a planned marketing budget for effective digital marketing promotion, which is growing day by day. The Internet is more accessible to people. Since 2016, in India, most of the people had smartphone with free data. Today, Its an opportunity for every digital marketers to dive into Digital Marketing with relevant and planned strategies to improve better reach through digital branding exercise.

What is the role of digital marketing in a company?

1) Earlier traditional marketing usually depended on print and TVC commercials. But now, Digital marketing came up with a broad base with endless possibilities including email, whats app, video, social media, or website based marketing approach.

2) After or during the pandemic, the importance of digital marketing increased in leaps and bounds. More people are spending their time doing things over the internet hence for every business, it would be the right time to participate, promote and be a part of the most magical effect of digital marketing.

3) At this stage, brand awareness through digital marketing is vital for every business. It seems and seen that every small or big brands has an informative website for better customer engagement. Companies who don’t have website of their own at least have a social media presence or digital ad strategy. Digital content and marketing are so common that consumers now expect and rely on it as a way to learn about brands.

How does a business define digital marketing?

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From website to business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”

Digital marketing can work for any business in any industry. Regardless of what the company sells, digital marketing still involves building out buyer personas to identify the client’s needs and creating valuable online content.

B2B Digital Marketing

If the company is business-to-business (B2B), then the character of digital marketing would revolve around online lead generation via the salesperson. The role of this type of digital marketing strategy is to attract and transform the highest quality leads through the website and supporting digital channels.

B2C Digital Marketing

If the company is business-to-consumer (B2C), then the goal of this type of digital marketing efforts is to attract people to the website and have them become customers without ever needing to speak to a salesperson called E-Commerce.
With digital marketing, the business owner can see the exact number of people who have viewed the business website in real-time by using analytics code by Google or any other reputed website. Through other analytics data, the owner can find out the demographics, the number of pages they have visited or the device, etc. This data will help the business to grow more. The business owner can identify the potential client base to explore more. For example, if the owner finds out that the service or product becomes popular in a certain group of people from a certain location, then the owner can run a keen marketing program that can convert the website visitors into clients.

This intelligence helps to prioritize which marketing channels to spend more or less based on the number of people those channels are driving to the website. For example, if only 10% of the traffic is coming from organic search, then it is obvious that probably the business needs to spend some time on SEO to increase that percentage.
With offline marketing, it’s very tough to understand how people are interacting with the brand before they have an interaction with a salesperson or make a purchase. With digital marketing, the Company or the marketing department can identify trends and patterns in people’s behavior before they’ve reached the final stage in their buyer’s journey.

Content Performance and Lead Generation

Imagine that the client created a product brochure and posted it through people’s letterboxes, that brochure is offline marketing material. The problem is that the sender has no idea how many people have opened the brochure or how many people threw it straight into the trash.
Now imagine that the sender had that brochure on their website instead. They can measure exactly how many people viewed the page where it’s hosted, and can even collect their contact details who download it by using forms. Not only can they measure how many people are engaging with the content, but they will also generate qualified leads when people download it. So we conclude by saying “Stay Visible, Go Digital”. Now is the time.